Data Privacy Policy
Collection, Processing and Use of Personal Data
Personal data is information relating to specific or identifiable individuals, encompassing,
but not limited to, your name, telephone number, address, e-mail address and IP
address.
We collect, store and process this personal data for our own purposes, e.g., to process
orders made in our on-line shop. Your personal data will only be disclosed to third parties
to the extent that is permitted by law. The data thus transferred may only be used by our
partners to fulfil their service.

Utilisation of Personal Data for Marketing Purposes
In addition to processing your data to respond to your enquiry, we may use your
information to recommend products or services that may be of interest to you.

E-mail Newsletter Registration
Based on your consent, registration for our newsletter will result in our use of the data
required for this purpose, or separately provided by to you, to regularly send you our email
newsletter.
It is possible to unsubscribe at any time by either sending a message on the ‘contact’
option, below, or via a link in the newsletter that is provided for this purpose. Upon
unsubscribing, we will delete your e-mail address unless you have expressly consented to
further use of your data. We reserve the right to use data beyond this time, but only that
information which is permitted by law and of which we inform you in this statement.

Non-solicited Marketing E-mails and your Right to
Objection
When we receive your e-mail address in connection with the sale of a product or service,
and you have not stated an objection to this, we reserve the right to regularly send you
e-mail offers for similar products from our range to those already purchased. This assists
us in our marketing efforts with our customers.
You can object to this use of your e-mail address at any time by sending a message on
the ‘contact’ option, below, or via the link provided for this purpose in the e-mail.

Cookies
We use cookies to enhance user experience on our website. Should you choose to block
our cookies, please be aware that our website will then only be available with limited
functionality.

What are Cookies?
Cookies are small data files that are saved on your data carrier. They store certain
settings and data for exchange with our website via your browser. Generally, there are
two types of cookies; so-called ‘session-cookies’ that are deleted as soon as you close
your browser, and ‘permanent-cookies’ that are saved on your data carrier for a longer
period of time or indefinitely. Cookies make it easier for you to use the site, e.g., by
saving certain entries that you make so that you do not have to keep re-entering them.

Which Cookies does locationtours.ch use?
Most of the cookies that we use are automatically deleted from your hard drive at the
end of the browser session (hence, ‘session-cookies’). Session cookies are required, for
example, to avoid displaying the cookie notice to you repeatedly on every new page that
you look at. Additionally, we also use cookies that remain on your hard drive. During a
subsequent visit, the site automatically recognises that you have already been on our
site. These permanent cookies (lifetime of one month to ten years), are stored on your
hard drive and self-delete after a specified amount of time.

What Data is stored in the Cookies?
Only pseudonymous data is stored in the cookies that are used by locationtours.ch. When
these cookies are activated, they are assigned an identification number, and no
assignment of your personal data to this identification number is made. Your name, IP
address, or similar data that would allow the cookie to directly be assigned to you are not
stored in the cookie.

Google Analytics
Our website makes use of Google Analytics, a web analytics service provided by Google
Inc. (Google) Analytics, which also uses cookies and allows us to analyse the use of our
website. The information generated in regards to your use of our website (including, but
not limited to, your IP address) is transmitted to a Google server in the USA, where it is
stored. Google uses this information for the purpose of evaluating your use of the
website, to compile reports in regards to website activity for website operators, and for
providing other services relating the website activity and internet usage. Google may also
transfer this information to third parties where required to do so by law, or where such
third parties process the information on Google’s behalf. By using our website, you
consent to Google’s processing of your personal data in the manner and for the purposes
set out above.
For more information, please go to Google directly: https://policies.google.com/privacy?
hl=en#information

Google Remarketing und Web Analysis with Google
Analytics
This website uses Google Analytics, a web analytics service provided by Google,
Inc. (“Google”) as well as Google Remarketing. Google Analytics and Google Remarketing
use ‘cookies’, which are text files placed on your computer to help the website analyse
how users use the site and to target the ads that you see.
The information generated by the cookie about your use of this website will be
transmitted to and stored by Google on servers in the United States of America. Before
your IP address is transmitted, we anonymise it by default.
On behalf of the operator of this website, Google will use this information for the purpose
of evaluating your use of the website to compile reports on website activity and to
provide other services relating to website activity and internet usage to the website
operator. In addition, remarketing is also done here using Google Analytics lists.
You can prevent the storage of cookies by selecting the appropriate settings on your
browser software. We would like to point out, however, that in this case you may not be
able to use all functions of this website to their full extent. You can also prevent the
collection of data generated by the cookie and related to your use of the website
(including your IP address) to Google and the processing of this data by Google by
downloading and installing the browser plugin available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
The basis for placing ads, especially Google Remarketing, are the previous visits of a user
to this website. The stored cookies are used by Google and third parties to place ads.
By using this website, you consent to the processing of your data by Google in the
manner and for the purposes set out above.
Google Analytics Terms and Conditions: https://marketingplatform.google.com/about/
analytics/terms/us/

Data Subject Rights
You have the right, free of charge, to information regarding the data that we have stored
about you, and, if applicable, the right to rectification, restriction of processing, data
portability or deletion of this data.
Should you have questions regarding the collection, processing or use of your personal
data, or for information, correction, blocking, or deletion of data, as well as revocation of
consent given or objection to particular usage of data, please contact us directly using
the contact details in our ‘About’ section. Additionally, you have a right of appeal to the
relevant data protection supervisory authority.

Do you have any questions about our Data Protection?
Should you have any questions, please contact us directly using the contact details on
our ‘Contact’ section of our website.